LUKE GALE

Worked with clients including FOX Broadcasting Company, AMD, Ericsson, CorVel Corporation, and the American Hospital Association to produce marketing collateral such as flyers, brochures, white papers, online content, and infographics.
Interviewed subject matter experts and researched relevant topics to identify qualitative and quantitative evidence supportive of client objectives.
Utilized appropriate project and relationship managements tools to ensure smooth communication with clients and to meet deadlines for deliverables.

Developed communication plans, website copy, news articles, and letters for health care providers and health plan members.
Used plain language and nudge principles to explain complex industry topics and to encourage productive action from audiences.
Managed complex review processes with aggressive deadlines involving multiple stakeholders to ensure accuracy and relevance of communications.
Provided support to team members as proofreader and editor as part of a rigorous quality control process.

Provided guidance and support to internal clients regarding the creation and revision of communications to ensure adherence to corporate standards and guidelines.
Served as liaison between various stakeholders following the creation or revision of written communications to coordinate the design and production of final products.
Performed analyses of language within suite of disability insurance letters to identify opportunities to combine and eliminate letters, reducing overall inventory.
Collaborated with departmental and interdepartmental colleagues to prepare correspondence for implementation of new claims management and document production platforms.

Proposed ideas and produced original copy as a member of the corporate communications department for the About, Social Responsibility, and Thought Leadership sections of the CVS Health corporate website.
Participated in routine communication with colleagues from Internal Communications, Workforce Initiatives, and Corporate Social Responsibility departments, as well as external partners, to ensure cohesive messaging.
Reviewed and repurposed content initially intended for internal and external partners for broader audiences interested in a wide range of content related to CVS Health.

Produced written analyses of developments in health care news for publication in daily and weekly newsletters delivered to an audience of industry professionals.
Contributed to planning, writing, and editing of original, feature-length reporting on topics including health care policy, finance, technology, and insurance.
Interviewed and cultivated relationships with high-profile industry experts including government officials, health care administrators, providers, and business executives.

Served as marketing communications writer and project manager for nationwide network of radiology centers, a comprehensive breast cancer clinic, a plastic surgery practice, and an integrated cancer center.
Developed editorial calendars aligned with business goals and produced content for a wide range of media including websites, blogs, social platforms, and external publications.
Acted as ghostwriter for physicians in various specialties to create slideshow presentations, scientific posters, position statements, articles, op-eds, and more.
Managed review process across clinical, legal, and sales departments to ensure marketing material was accurate, supported business goals, and adhered to branding guidelines.

PROFESSIONAL EXPERIENCE